Estimate your Cost of Customer Acquisition (COCA)
v.87
Every founder tracks revenue, but far fewer track their Customer Acquisition Costs (CAC) with the same discipline. Your CAC is the total cost of all your sales and marketing efforts needed to acquire a single new customer. Understand CAC efficiency, acquisition channels, and ideas to reduce CAC to build a sustainable business.
Enter your startup idea / website and your business model to estimate your COCA across different channels and get ideas to reduce your COCA. The agent considers several factors including your target market, business model and customer acquisition channels.
Created by: BonBillo, a global social impact accelerator helping grow startups contributing towards the U.N. Sustainable Development Goals.
Website: https://www.bonbillo.com/
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