Color Palette Picker
Pick the perfect colors for any project — business or personal — with print-ready specs, color theory, and usage-tailored guidance in about two minutes.
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Adapted palettes — most palette tools give you generic colors and wish you luck. This one asks what you're working on first — a website, a trade show booth, a bedroom — and adapts the palette to match. Trade show colors get bolder. Bedroom colors get softer. Web colors get contrast-aware text pairings.
27 specific usage contexts across business and personal categories
Colors adapt based on where they'll actually be used
Automatic dark anchor and light base if your palette is missing them
Browse 10 curated palettes — from Ocean Blues to Bold & Vibrant — or paste in any hex code and let color theory do the work. The agent builds 12 colors using complementary, analogous, triadic, and split-complementary relationships from your starting point.
10 professionally curated palettes with 12 colors each
Custom hex input generates a full palette using color wheel relationships
Every color gets a descriptive name and usage-fit note
Stop converting hex codes one at a time across four different websites. The output includes HEX, RGB, and the usage-specific format you actually need — CMYK with nearest Pantone for print, CSS variables for web, paint finishes for interiors.
HEX and RGB for every selected color
CMYK with nearest Pantone for print projects
CSS variables and Tailwind config for digital projects
Paint finish and decor recommendations for interior projects
Wondering if your colors work together? The agent evaluates your selection for similar colors, contrast range, and clashing undertones — then gives you a clear and specific suggestions.
Automatic harmony analysis on every palette
Clear verdict: Excellent, Good, or Consider Adjusting
Specific guidance on what to watch for
Picking brand colors is only half the job — you also need to know what text colors work on top of them. The agent recommends body, heading, light-background, and dark-background text colors with estimated WCAG contrast guidance.
Four text color recommendations with one-sentence rationale each
Three suggested text/background pairings with contrast level
Inline swatch previews so you can see the combinations
WCAG stands for Web Content Accessibility Guidelines — the international standard for making digital content usable by people with visual impairments, including color blindness and low vision.
WCAG contrast levels (AA, AAA) are estimated by the LLM, not calculated with the actual contrast ratio formula — verify with a tool like WebAIM before production use
Every output includes three "Also Consider" colors from outside your selection — complementary hues you might not have thought of that work with your palette. Each one comes with a short explanation of why it pairs well.
Three bonus colors generated from outside your selected palette
Each includes a swatch, hex code, and pairing rationale
Designed to fill gaps or extend your palette for specific needs
