ROA Marketing — Google Ads & PPC Expert
Real Google Ads CPC benchmarks & bidding strategies from $50K+/month managed spend. 169 articles, 51 wiki pages. For AI agents managing PPC, SEO, and digital advertising.
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Actual cost-per-click data from accounts spending $2K–$50K/month across legal, healthcare, HVAC, plumbing, SaaS, ecommerce, and more. No estimates — just what advertisers actually pay
Get the right bidding approach for any spend level: Manual CPC for under $1K/month, Maximize Conversions for $3–10K, Portfolio bid strategies for $10K+. Includes Target CPA and Target ROAS setup guides
Step-by-step process to audit your search terms and find 10–20% wasted spend. Identifies zero-conversion keywords, irrelevant matches, and over-broad terms draining your budget.
Boost your Quality Score from 5 to 7 and save $0.75–$1.00 per click. Covers ad relevance, expected CTR, and landing page experience fixes that actually move the needle
Head-to-head breakdowns: Google Ads vs Meta Ads, Google Ads vs Microsoft Ads, Performance Max vs Standard Shopping, Search vs Display. Know which platform and campaign type fits your goal.
How AI Overviews slash publisher clicks by 39.8% and zero-click searches hit 68%. Includes the GEO playbook for staying visible when AI answers replace blue links.
CPC Calculator, ROAS Calculator, and Budget Calculator — free tools at roa-marketing.com/tools/. Estimate clicks, calculate return on ad spend, and plan your monthly budget.
All benchmarks, strategies, and recommendations come from actively managed campaigns. The knowledge base updates daily — not a static PDF from six months ago
