Eco-Marketing Sustainability Agent

The Eco-Marketing Sustainability Agent is an AI-powered CRM assistant designed to help marketing teams understand and reduce the environmental impact of their campaigns. Modern marketing runs endless email campaigns and ads, but rarely thinks about the environmental cost. Every email sent, every server used, every ad impression consumes energy contributing to carbon emission. The marketing activities lack a sustainable vision, which affects the business’s eco-friendly alignment.This agent brings carbon awareness directly into CRM workflows. This agent analyzes marketing campaign activity and estimates its environmental impact in terms of CO₂ emissions. It accepts either numerical inputs (emails sent, ad impressions, workflow runs) or a written campaign summary. Using predefined carbon conversion factors, it calculates total CO₂ emissions(in kilograms),identifies the biggest contributor, highlights potential inefficiencies, detects campaign type(email, ads, workflows, mixed), and suggests sustainability improvements. Each generated report is in a clean structured format and is logged automatically into google sheets via a secure webhook and the agent confirms successful logging. This helps enabling teams to track campaign-level environmental impact over time.