Your AI Visibility Journey

How We Tested Your Visibility:

First, we asked AI models about the best options in your space
Then, we asked them to look beyond the obvious choices
Finally, we asked them directly about your company

✨ Found in Step 1

You were mentioned right away, which is ideal!

Want to see exactly what AI says about you?

Premium subscribers get access to the full AI responses and detailed analysis of how you're perceived in each context.

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Overall Performance

Total Visibility Score

95.0%

🔴 0-30

Virtually Invisible

🟠 30-60

Emerging Presence

🟡 60-90

Strong AI Presence

🟢 90-100

AI-Recognized Industry Leader

Competitive Analysis

Our Process:

According to the solution offering you provided, CRM and Sales Automation, this solution is closely related with the following companies in AI's initial analysis:

🎯 Some details on competitors you provided

Pipedrive

60.0% visibility

Emerging Player

Starting to gain recognition in the space

Zoho

65.0% visibility

Major Player

Frequently mentioned among leading solutions

Salesforce

80.0% visibility

Major Player

Frequently mentioned among leading solutions

Companies Initially Mentioned:

Established:

SalesforceZohoPipedriveMicrosoftActiveCampaign

Upcoming:

FreshsalesInsightlyNimbleCopperMonday.comFreshworksEngageBay

🔍 Our Validation Process:

Our initial list comes from companies that appeared frequently across multiple AI queries (out of 1000+ runs). We then conducted a thorough validation of each potential competitor by:

Analyzing AI's understanding of each company
Cross-referencing with company websites
Validating actual competitive overlap
Filtering out non-competitive mentions

Validated Competitors:

🎯 Close Competitors Direct competition with significant offering overlap

salesforce zoho pipedrive

⭐ Poentially/Partially Competitive Partial overlap in market or offerings

insightly engagebay nimble salesflare tadabase monday.com activecampaign freshsales microsoft freshworks

📝 Note:

Our market rankings focus exclusively on close competitors to ensure the most relevant comparisons. If you'd like to customize this list or add specific competitors to track, consider upgrading to our Premium plan.

Competitor Visibility Scores

Market Position Analysis

Your Market Position

#2

🥈

hubspot

#2

🏆

salesforce

#1

🥉

zoho

#3

#4

microsoft

#5

pipedrive

#6

freshsales

#7

activecampaign

#8

nimble

#9

monday.com

#10

insightly

What this means:

When you and your competitors are both mentioned in AI responses, this shows your typical position in the list. Being mentioned earlier indicates stronger relevance and authority in AI's understanding.

Competitive Deep Dive: HubSpot vs insightly

We analyzed both companies across key purchasing factors that matter most in your space:

Alignment with Sales Process and Goals

What customers care about: CRM offering tools that align with sales process, such as pipeline management, lead tracking, and sales forecasting. CRM's role in achieving specific business goals, such as increasing revenue, improving customer satisfaction, or enhancing sales efficiency.

HubSpot

HubSpot offers a comprehensive platform that integrates sales, marketing, and customer service tools. Its centralized CRM ensures all teams have access to the same data, eliminating silos and enhancing coordination. The lead scoring feature aligns marketing efforts with sales priorities by focusing on qualified leads. Automated workflows bridge the gap between lead generation and sales follow-up, while real-time updates enhance responsiveness and collaboration.

insightly

Insightly focuses on project management and customer relationship building. It integrates project management tools within its CRM, allowing businesses to manage projects alongside customer interactions. Relationship linking provides visual representations of connections, aiding in understanding complex relationships. Custom fields allow tailoring of the CRM to specific needs, though it may require additional integrations to match HubSpot's sales and marketing alignment features.

User Adoption and Ease of Use

What customers care about: CRM having an intuitive interface that is easy for sales team to learn and use. CRM allowing customization to fit business processes and providing adequate training and support resources.

HubSpot

HubSpot is known for its intuitive and user-friendly interface, featuring a visual drag-and-drop dashboard. This ease of use contributes to high user adoption rates, as demonstrated by Avison Young's increase in adoption from 23% to 90%. Comprehensive training materials and support facilitate quick onboarding and maximize user engagement.

insightly

Insightly integrates CRM with project management, offering features like project tracking and relationship linking. While robust, its ease of use is more suited for businesses needing a blend of CRM and project management. User adoption may be influenced by its project management features, though specific adoption rates are not readily available.

Integration Capabilities

What customers care about: CRM integrating well with existing systems, such as email marketing platforms, customer support tools, and accounting software. CRM offering robust API capabilities or integrating with popular third-party tools.

HubSpot

HubSpot is renowned for its robust integration capabilities, offering a wide range of native integrations with popular tools and services. Its comprehensive API allows for customized solutions, and third-party platforms like Zapier facilitate automated workflows without extensive coding.

insightly

Insightly offers strong integration capabilities, particularly with email clients like Gmail and Outlook. It supports project management integrations and allows for custom fields within the CRM. While its API may not be as extensive as HubSpot's, third-party platforms like Latenode enable automated workflows and data synchronization.

Automation and Efficiency

What customers care about: CRM offering robust automation features, such as automated email sequences, task automation, and workflow triggers. CRM including AI-driven insights or analytics tools to optimize sales strategies and improve customer engagement.

HubSpot

HubSpot excels in automation features, enhancing efficiency in sales and marketing processes. Workflows automate repetitive tasks, lead scoring prioritizes high-quality leads, and sales automation streamlines deal creation and task assignments. Meeting scheduling further automates the sales process.

insightly

Insightly focuses on project management within its CRM, offering automation capabilities beneficial for managing projects alongside customer relationships. Integration with other tools enhances efficiency by minimizing manual data entry, though its features are more focused on data management than sales automation.

Scalability and Cost Transparency

What customers care about: CRM's ability to grow with business, accommodating increases in users, data volume, and feature requirements without significant additional costs. Pricing model being transparent and aligned with budget, avoiding hidden costs or expensive add-ons.

HubSpot

HubSpot is designed to scale with businesses, offering robust features across its Professional and Enterprise tiers. Its transparent pricing structure includes most core features natively, eliminating the need for additional third-party solutions and minimizing extra costs.

insightly

Insightly provides a solid foundation for businesses requiring a blend of CRM and project lifecycle management. While its scalability in automation and marketing features may not match HubSpot's, integration with other platforms can enhance scalability. Its cost structure is generally straightforward, though additional integrations may introduce extra costs.

What this means:

This analysis breaks down how you and your competitor are perceived across key purchasing factors in your space. Use these insights to understand where you have competitive advantages and where there might be opportunities for improvement.

💡 Pro Tip:

Consider focusing your content strategy on factors where you have a clear advantage, while working to improve or better communicate your value proposition in areas where the competitor might be perceived as stronger.

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Premium subscribers get detailed competitive analysis, including AI's perception of each competitor's strengths and weaknesses, market positioning, and trending visibility metrics.

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Brand Perception by Buyer Persona

What this means:

These insights are generated by interacting with LLMs from each persona's perspective, helping you understand how different stakeholders might perceive your brand and offering.

Marketing Manager

Marketing managers may care about HubSpot's comprehensive suite of tools, including the Marketing Hub, which offers features like CRM-powered marketing, ad management, and SEO optimization. Your product is especially helpful for streamlining marketing efforts, enhancing customer engagement, and providing valuable analytics to inform strategic decisions.

Sales Director

Sales Directors may care about HubSpot's Sales Hub, which offers unified pipeline management, AI-powered sales tools, and workflow automation. Your product is especially helpful for streamlining sales processes, enhancing customer interactions, and providing actionable insights through analytics and reporting tools.

Customer Service Manager

Customer Service Managers may care about HubSpot's Service Hub, which offers a comprehensive suite of tools to enhance customer service. Key features include a ticketing system, live chat, knowledge base, customer feedback tools, and automation capabilities. These tools help streamline customer communications, improve support efficiency, and provide actionable insights through reporting and analytics .

Business Owner/Founder

Business owners may care about HubSpot's comprehensive suite of tools that integrate marketing, sales, and customer service functions. Your product is especially helpful for founders looking to streamline operations, enhance customer relationships, and scale business growth efficiently. The platform offers ease of use, scalability, and robust analytics to support strategic decision-making.

Digital Transformation Consultant

As a Digital Transformation Consultant, you may care about HubSpot's comprehensive suite of tools that streamline marketing, sales, and customer service processes. Your product is especially helpful for founders and business leaders seeking to unify customer data, automate workflows, and enhance customer engagement through its CRM, marketing automation, and analytics capabilities.

💡 Pro Tip:

Use these persona-specific insights to tailor your content and messaging for different audience segments. Focus on addressing the specific needs and concerns of each persona group.

These personas are set based on our AI analysis of your brand. These will be used in the weekly brand update. To set your own personas and get deeper insights into how each persona interacts with your brand, upgrade to premium!

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Strengths & Areas for Improvement

Strengths

User-friendly interface

Comprehensive CRM features

Strong integration capabilities

Excellent customer support

Scalable for growing businesses

Effective marketing automation tools

Areas for Improvement

Higher cost for advanced features

Complexity in customization

Limited reporting capabilities

Steep learning curve for beginners

Occasional software bugs

💡 Pro Tip:

These factors give great examples of specific topics you can focus on improving. But it's also worth developing content around the intent of certain "areas of improvement". If cost is an "area of improvement", how can you make it obvious to the LLM that the value greatly outweighs your costs?

Top 3 Concerns

Cost Considerations

HubSpot can be relatively expensive, especially as needs grow. Pricing increases with the number of contacts, users, and additional features. Some features are only available in higher-tier plans, and additional costs for add-ons may further increase expenses.

Complexity for Small Businesses

The breadth of HubSpot's features could be overwhelming for small businesses with straightforward needs. The process of fully utilizing and optimizing HubSpot's features can be time-consuming, and smaller teams may struggle with the initial setup and ongoing management without dedicated staff.

Platform Limitations

Some users find limitations in terms of customization options compared to other CRM platforms. Although HubSpot integrates with numerous apps, integration might not be as seamless or robust as required for specific business processes, leading to inefficiencies or the need for additional third-party tools.

We've shown the top 40% mentioned Strengths and Areas for Improvement. Would you be interested in seeing the other values that make up for the remaining 60%?

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Citation Analysis

Average Citation Rate

5.9%

Citation Distribution

OWNED CITATIONS

4.0%

From your website

EARNED CITATIONS

96.0%

From other sources

💡 What this means: Most citations (96.0%) come from external sources. This is good for visibility, but also consider improving your website's visibility to AI.

What this means:

AI uses a mix of fixed training data as well as live web searching to determine its response. Your average citation rate shows you how much the AI is relying on its own training data (harder to influence) vs web searching (easier to influence).

The distribution shows you what websites AI is primarily drawing from when it talks about you. If you're getting a lot of information from external websites, it might be worth talking to those websites to make sure they are updated with the most up to date information!

🤖 AI Fun Fact:

Days after the Chinese Startup, Deepseek, released its new R1 Model, they passed ChatGPT on the Apple App store. At a fraction of the cost of similar OpenAI models, this definitely lit a fire under the entire US AI community.

Get detailed analysis of your citation sources and actionable recommendations for improving your AI visibility. Upgrade to Premium for full insights!

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Next Steps

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What's Coming Next?

We're looking forward to seeing you:

Next Wednesday with the weekly Kai Pulse newsletter
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Kai Professional Plan

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Recommendations to improve your AI Visibility
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