Brand guide generator
v.136
Transform any website into a comprehensive brand guide with this automated brand analysis agent. By simply providing a URL, users receive a detailed brand guidelines document covering voice and personality, visual identity standards, writing guidelines, and design system rules. This powerful tool helps maintain brand consistency across AI-generated content and marketing materials, making it invaluable for marketers, content creators, and design teams working with established brands. The generated guide serves as a foundation for creating on-brand content or can be further customized for specific needs.
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1m
Enter the brand name
ICL Academy
Enter the full URL of a characteristic brand web page (https://...)
Brand guide for ICL Academy
I'll help create a comprehensive brand guide for ICL Academy based on the
website content. I'll save this as "ICL Academy_brand_guide.MD": ```markdown #
ICL Academy Brand Guidelines ## Brand Foundation ### Mission Statement To build
Champions for Life by providing world-class education that empowers students to
transform their passions into purpose through customized academics and
leadership training. ### Value Proposition ICL Academy offers maximum
flexibility with world-class academics tailored to student passion, led by an
inspired community of champion mentors and like-minded peers. Our curriculum is
rooted in practical application, infused with technology, and built to prepare
students for the rapidly evolving challenges of the 21st century. ### Core
Values - Excellence in Education - Passion-Driven Learning - Character
Development - Innovation & Technology - Community Leadership - Individual Growth
### Brand Personality - Aspirational - Empowering - Professional - Dynamic -
Nurturing - Forward-thinking ## Voice and Tone ### Voice Characteristics Primary
Traits: - Inspirational - Professional - Confident - Supportive Secondary
Traits: - Innovative - Engaging - Authentic - Inclusive ### Tone Guidelines -
Maintain an encouraging and positive tone - Balance professionalism with warmth
- Use active voice - Be direct but not aggressive - Emphasize possibilities and
potential ### Language Guidelines - Use education-specific terminology
appropriately - Incorporate success-oriented vocabulary - Balance academic terms
with accessible language - Avoid condescending or overly casual expressions ###
Writing Style - Clear and concise - Achievement-focused - Future-oriented -
Solution-based - Student-centric ## Visual Identity ### Color Palette Primary
Colors: - ICL Blue: #003366 - ICL Gold: #FFB81C - Classic White: #FFFFFF
Secondary Colors: - Navy: #001F3F - Silver: #C0C0C0 Accent Colors: - Success
Green: #28A745 - Energy Orange: #FD7E14 ### Typography Primary Typeface: -
Headers: Montserrat Bold - Body: Open Sans Regular Secondary Typeface: - Accent
Text: Roboto - Digital Display: Arial ### Design Elements #### Logo Usage -
Minimum clear space: Equal to height of "L" in ICL - Minimum size: 1 inch wide
for print, 72px for digital - Always maintain original proportions - Never alter
logo colors outside approved palette #### Photography Style Guide - Natural
lighting preferred - Active learning environments - Diverse student
representation - Clean, uncluttered backgrounds - Focus on student engagement
and achievement ## Content Guidelines ### Headlines Structure: - Clear and
impactful - 5-10 words maximum - Include action words - Highlight benefits or
outcomes ### Body Copy - Paragraphs: 3-5 sentences maximum - Reading Level:
Grade 8-10 - Technical terms: Define when necessary - Focus on benefits and
outcomes ### Call-to-Actions Standard Phrases: - "Learn More" - "Apply Today" -
"Contact Admissions" - "Register for Open House" Button Text: - Keep under 20
characters - Use action verbs - Clear and direct language ## Digital Presence
### Social Media Platform Voice Adjustments: - LinkedIn: Professional,
educational focus - Instagram: Dynamic, student life-centered - Facebook:
Community-oriented, parent-focused - Twitter: News, achievements, quick updates
### Website Navigation Language: - Clear, intuitive terms - Action-oriented
labels - Consistent terminology Meta Descriptions: - Include "ICL Academy" -
Mention key programs - 150-160 characters - Include relevant keywords ## Brand
Application Examples ### Do's - Use approved color combinations - Maintain
professional tone while being approachable - Feature student success stories -
Emphasize educational excellence - Showcase champion mentors appropriately ###
Don'ts - Use informal language or slang - Alter logo colors or proportions -
Make unsubstantiated claims - Use stock photos that don't reflect our community
- Compromise academic credibility ```