Buyer Persona Builder

PERSONAS 1. 01 Sales-Tech Founder & LinkedIn Luminary ICP PERSONA ANALYSIS REPORT 👨‍💻 BUILT BY SHAALIN @ INDUSTRY GTM Like this analysis? Connect with me: * LinkedIn [https://linkedin.com/in/shaalin] * Newsletter [https://go.industrygtm.com/] PERSONAS OVERVIEW AFTER REVIEWING THE PROFILES, WE IDENTIFIED 1 PERSONA(S): Persona 1: Sales-Tech Founder & LinkedIn Luminary — Former hyper-growth SaaS sales leaders who now run their own GTM-tech startups while leveraging large LinkedIn audiences to drive awareness, capital, and customers. PERSONA 1: SALES-TECH FOUNDER & LINKEDIN LUMINARY These operators carried quota at SAP, Square, Heap, InsideSales, Outreach, and Gong, then rose to VP/CRO level and scaled revenues from zero to hundreds of millions. After witnessing the pain points of modern outbound and enablement first-hand, they spun out to build products (Champify, Operator.ai) or training platforms (pclub.io) that fix those gaps. With 30-165K LinkedIn followers, daily posts, podcasts, and speaking gigs, their personal brands now function as the top of funnel for their companies, advisor roles, and angel deals. 💡 KEY TAKEAWAYS * They buy fast when a solution gives their own sales team or community an execution edge they can brag about publicly. * ROI is measured in pipeline created, win-rate lift, or follower → revenue conversion—screenshots beat promises. * Warm intros from other respected GTM creators (Kyle Coleman, Armand Farrokh, etc.) shortcut lengthy evaluations. * They expect founder-level access, API/webhook flexibility, and proof you can keep pace with their posting cadence. * If impressed, they’ll evangelize the product to 100K+ sellers overnight—treat them like partners, not leads. WHO THEY ARE BACKGROUND & JOURNEY Current Roles: Founder/CEO, Podcast Host, Angel/Advisor, Community Leader Company Trajectory: Pre-seed → Series A sales-tech startups with <50 employees Career Path: SDR/AE → VP Sales/CRO at unicorn → Thought-leader → Founder Side Ventures: Equity advisory, LP checks in GTM funds, paid cohorts & keynotes MOTIVATIONS & METRICS What success looks like: * ≥120% new ARR targets * >40% outbound reply rate * Community/courses hitting 7-figure run-rate * New product launches hitting 50+ logo wins in first 90 days How they evaluate solutions: * Does it shorten sales cycles or boost reply rates ≥20%? * Can it integrate with HubSpot/Salesforce, Gong, Outreach? * Social proof from peer CROs & data screenshots * Transparent roadmap and direct Slack/DM with founders * Value-based pricing over seat-based where possible WHERE TO FIND THEM ONLINE & OFFLINE CHANNELS Parameter Values Title Founder OR CEO OR CRO OR "VP Sales" Industry Computer Software, Internet Company Size 2-50 (current) AND 200-5000 (past) Keywords "Gong" OR "Outreach" OR "Champify" OR "Revenue Intelligence" Groups Pavilion, Thursday Night Sales, Pavilion CRO DIGITAL FOOTPRINT * LinkedIn * Spotify/Apple Podcasts * Substack/Beehiiv * YouTube clips EVENTS & COMMUNITIES * SaaStr Annual * GTM Summit * Pavilion CRO Forum * Sandler Summit CONTENT THEY ENGAGE WITH * 30 Minutes to President’s Club * Salesloft/Gong benchmarks * Founder AMA threads CAREER SIGNALS * Leaving big-name SaaS to start something * Announcing seed/Series A * Hitting 50K follower milestone * Posting hiring sprees for AEs/SDRs HOW TO COMMUNICATE WITH THEM 🗣️ COMMUNICATION STYLE Top Topics / Hashtags: #OutboundSales #PipelineGeneration #GTM #RevenueTech #SalesLeadership Rhetorical Style: Story + metric + actionable takeaway; contrarian but data-backed. Key Phrases: “unlocking trapped pipeline”, “master every aspect of selling”, “the great ignore” Trend Stance: Bullish on AI as co-pilot, skeptical of spray-and-pray automation; pro relationship-based selling. Preferred Formats: LinkedIn text posts, Carousel playbooks, 15-min Loom demos, Live webinars 💬 MESSAGING PLAYBOOK Why it works: Their feeds reward concise, data-first narratives—mirroring this shows instant credibility. Frame: Context (known GTM bottleneck) → Credible proof (before/after metric) → Unique mechanism → Low-friction CTA. Example opener: “Todd, saw Champify AEs hit 37% meeting-booked rate last quarter—here’s a 90-second Loom on how we trimmed follow-up touches from 7 to 3 at Gong-style teams.” * What Gets Their Attention: Data GIF/screenshot * What Gets Their Attention: Mutual creator intro * What Gets Their Attention: Invite to private beta * What Gets Their Attention: Custom teardown of their current funnel * When They're Ready to Buy: Pre-funding narrative building * When They're Ready to Buy: Scaling first outbound pod * When They're Ready to Buy: Pre-SKO tool stack review * When They're Ready to Buy: Launching new product line * Preferred Content Formats: Loom walkthrough * Preferred Content Formats: Slack DM intro via mutual * Preferred Content Formats: One-pager ROI model * Preferred Content Formats: Live strategy jam