StartupJorge

I’ve been in the startup game for 24 years, building at the intersection of marketing, sales, and product. Today I’m Co-Founder of AssetMule—makers of FollowUp—where we help B2B teams spin up on-brand, trackable sales assets in minutes and turn follow-ups into revenue. I also lead GTM Media, a boutique consultancy that operates as a Fractional GTM Co-Founder for founders and VCs, from positioning and narrative to pipeline programs and enablement. Previously I worked at Twitter (via MoPub) and have supported dozens of early-stage companies as an operator, advisor, and community builder. I host #TheGTMPack and #StartupsUnedited, interviewing operators on what actually drives growth in today’s AI-shaped market. I’m proud to advise SoundGTM and Buried Wins, and I stay hands-on with modern GTM stacks—HubSpot, Salesforce, ZoomInfo, WordPress, and LinkedIn. I’m based in Miami, still learning, still iterating, and still in love with the craft of taking products from zero to must-have.